Our mission is empowering individuals everywhere by delivering easy access to personalized care.

Our impact is far and wide.


Total Population Reach



Focus on people

Healthcare is a personal experience. That’s why we create environments that provide optimal attention to people. Every person enrolled in our services has access to his/her care team focused on his/her needs–always. Attention creates the best compliance.


Always innovative

By setting goals we know we can’t reach yet, we push ourselves to think disease compliance and management in unconventional ways. This leads to better experiences, better technology, and better outcomes for patients and our partners.


Simplicity is key

Our software and devices are designed such that within 60 seconds, participants know how to use all features and functions. We provide what an individual needs when they need it. Nothing more, nothing less. Simple user experiences create outcomes.


Deliver global impact

Chronic disease is this generation’s epidemic, killing more people than do infectious diseases. We work hard every day to ensure every human life in the world has access to the care they need. The result is a more informed person with higher care compliance, higher quality of life, and a lower total cost of care to the health system.


Shameet Luhar

Shameet Luhar

Co-founder and CEO
Shameet innovates at the intersection of health and tech. He infuses exceptional design and clinical knowledge into his work to create products that solve big global health problems. As Vheda’s CEO, Shameet is responsible for setting the vision and empowering a talented team to do the impossible. He brings with him more than a decade of health insurance experience, including positions at WellPoint, Deloitte, and the University of Maryland Medical System. Shameet holds an MSc in Medical Informatics from Northwestern and a BS in Information Systems from the University of Maryland – College Park.

Philip Rub

Co-founder and President/CTO
As the spouse of a type-1 diabetic, Philip has made it his personal mission to ensure all people receive the best care possible through approaches that work simply and efficiently. Prior to Vheda, Philip was a software engineer for Resolution Health, an analytics startup bought by WellPoint. At WellPoint, his focus was ROI analysis through big data analytics. Philip holds an MBA in Finance and Strategy from the University of Maryland – College Park and a BS in Information Systems from Mount St. Mary’s College.

Philip Rub

Board of Advisors

Darren Schulte, MD

Darren Schulte, MD

Lisa Beth Ferstenberg, MD

Lisa Beth Ferstenberg, MD

Karin Lindgren, J.D.

Karin Lindgren, JD

Marc Gottschalk, JD

Marc Gottschalk, JD

Stewart Gold

Stewart Gold

Cathrin Stickney

Cathrin Stickney


Winner, 2015
Maryland Incubator
Health Tech Company of the Year

Finalist, 2015
InvestMaryland Challenge
State of Maryland

Finalist, 2015
Chesapeake Regional Tech Council
Innovator of the Year

Winner, 2014
Pitch Across Maryland
Best Startup in Maryland

Winner, 2014
Healthcare Technology
Company of the Year

Finalist, 2013
The Mobileys Award