Our mission

Humanizing healthcare, through technology.

About Vheda Health

At our soul, we are a member compliance company. Our programs deliver an industry-leading 84% compliance rate while traditional approaches and programs achieve 20-25% compliance. We achieve this by combining human touch and connected devices to accelerate care plan compliance for your high-risk Medicaid, Medicare, and employer populations.

As your partner, we invest in your organization and member populations, with digital health programs enabling your organization to manage its entire population across every chronic condition and risk level at scale.

Our platform currently supports the following conditions: asthma, COPD, diabetes, hypertension, heart failure, high-risk pregnancy, obesity, and infectious disease. 


Vheda Health is guided by 6 core values, ensuring our team delivers for your team.

This is what drives us.







Creating concise and easy to understand programs by eliminating complexity.

Ensuring outcomes that positively impact our members, clients, and our organization.

Ensuring everything we do, from beginning to end is correct, accurate, and cohesive.

Combining human touch and technology with compassion and empathy through tech-enabled services.

Executing a positive state of mind in the face of challenge as opportunities grow.
Actioning the batteries-included “Vhedler” mindset in delivery and outcomes.


Shameet Luhar

Shameet Luhar

Chief Executive Officer & Co-Founder

Shameet Luhar is Chief Executive Officer and co-founder of Vheda Health, a member compliance company dedicated to humanizing healthcare, through technology. As CEO, Shameet drives the company’s vision, growth, and fundraising. Under Shameet’s leadership, Vheda Health has transformed itself into an industry leader, partnering with the nation’s largest Medicaid, Medicare, and employer populations.

Shameet is a health insurance industry veteran, holding various positions at Anthem, CareFirst, and Deloitte. Shameet was an early member of Resolution Health, a data analytics company purchased by Anthem. There Shameet was responsible for implementing care management programs for Anthem’s 33 million Commercial and Medicare members. Shameet’s work on the Medicare STARS Outbound Call program was recognized by URAC with a 2013 Gold Medal. At CareFirst, Shameet led a variety of member engagement initiatives, including the successful implementation of Maryland’s first personal health record system.

Shameet received his MS in Medical Informatics from Northwestern University and BS in Information Systems and Supply Chain Management from the University of Maryland – College Park.

Philip Rub

Philip Rub

President & Co-Founder

Philip Rub is President and co-founder of Vheda Health, responsible for operationalizing programs, reporting, and modeling that have been instrumental in delivering a greater than 3:1 ROI for health plan partners.

Prior to Vheda Health, Philip was at Resolution Health, a data analytics startup that was purchased by Anthem. There, he developed the essential facets of a clinical-evidence-based rules engine that integrated and analyzed numerous types of claims data to generate clear and actionable clinical alerts and intervention opportunities.  At Anthem, his work focused on evaluating ROI for case and disease management programs touching more than 33 million insured lives.

Philip holds an MBA in Finance and Strategy from the University of Maryland – College Park and BS in Information Systems from Mount St. Mary’s College.

Bradley Marks

Bradley Marks

Chief Client Officer

Bradley Marks serves as Chief Client Officer at Vheda Health, bringing nearly 20 years of health care experience. In this role, Bradley holds the responsibility for ensuring targeted growth for market dynamics, client needs and preferences while ultimately delivering on member satisfaction.

Previously, as the General Manager of Risk Adjustment Products at Inovalon, Bradley held the responsibility for planning, design, modeling, coordination and oversight of the retrospective risk adjustment solutions for Medicare, Medicaid and commercial risk adjustment products.

Prior to joining Inovalon, Bradley served as Vice President of HouseCalls Operations for the Medicare and Retirement division of UnitedHealthcare. In this role he led operational activities for both the prospective and retrospective functions. Prior to UnitedHealthcare’s acquisition of XLHealth in 2012, Bradley helped construct both the HouseCalls and Retrospective Review programs at XLHealth, leading the creation of operational functions for each program, including the scheduling and escalation center, project coordination, practitioner helpdesk, and travel, and supply management support. Bradley began his tenure at XLHealth as a Project Manager for disease management operations across several clients. Prior to XLHealth Bradley worked for Mid-Atlantic Health Plans and American WholeHealth, Inc.

Mark Francis, M.D.

Mark Francis, M.D.

Chief Medical Officer

Dr. Mark Francis serves as Chief Medical Officer at Vheda Health. In this role, Dr. Francis is responsible for all clinical decision making, including program design, protocols, and outcomes ensuring the highest member compliance.

Dr. Francis has been a Board Certified Emergency Physician for 36 years. He has a certificate in General Management from the Kellogg Institute at Northwestern University in Chicago, IL and has held multiple clinical, administrative and leadership roles in emergency medicine during the past three and a half decades including 12 years as a Regional VP for one of the largest Physician Practice Management companies in the United States. He spent almost 2 years from 2015 to 2016 consulting in the country of Myanmar in Southeast Asia working to develop Telemedicine Clinics in rural environments. For the past three years he has continued to work part time clinically performing vein ablations while exploring new developing areas in Medicine.

Deke Ellwanger

Deke Ellwanger

Senior Vice President, Business Development & Board Member

Deke Ellwanger is the Senior Vice President of Business Development, responsible for accelerating and expanding Vheda Health’s market share.

Deke has held a variety of leadership roles in healthcare. He was the first president of HealthSpring, the COO of Windsor Health Plans (WellCare/Centene), and the President of Physicians and Hospital Systems at Healthways. He has also been part of executive teams taking three companies public; HealthSpring, BMJ Medical Management and InPhyNet Medical Management.


Winner, 2015
Maryland Incubator
Health Tech Company of the Year

Finalist, 2015
InvestMaryland Challenge
State of Maryland

Finalist, 2015
Chesapeake Regional Tech Council
Innovator of the Year

Winner, 2014
Pitch Across Maryland
Best Startup in Maryland

Winner, 2014
Healthcare Technology
Company of the Year

Finalist, 2013
The Mobileys Award